10 Tips Pemasaran Untuk Pengusaha

Nothing happens in business until a sale is made. Marketing is just about getting new customers and keeping them. If you don't do something every day to market and promote your business, your competitors do. Here are ten easy-to-implement tips to effectively market and grow your business:

1. Partner with owners of large email database lists and offer to promote each other. The list owner will advertise your event, product or service to their email database and you will offer to do the same with your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It's more personal and direct than a website and keeps people engaged and hopefully coming back for more. You can even create one for free at http://www.blogger.com.

3. If you want to increase word of mouth quickly, do something beyond normal industry expectations. For example, Mr. Lube offers customers a fast and affordable tune-up service on the spot, without having to leave the car, while offering coffee, cappuccinos and fresh newspapers.

4. Always ask happy clients for endorsements or testimonials and place them on your website and other marketing collateral. They are worth their weight in gold. Try to get some recognizable names in your community for an extra stamp.

5. Include special offers or product advertorials on every invoice and statement that you send. Likewise, you can also negotiate deals with other companies to advertise your product or service on all of their invoices for a percentage of the revenue from orders placed.

6. Make your business card stand out and be a natural keeper. Offer important information on the back such as emergency phone numbers, maps, or special dates to remember. Have a slogan that offers a strong statement of benefit to your prospect.

7. Tawarkan paket bonus khusus dengan penawaran produk atau layanan Anda. Dapatkan sponsor perusahaan untuk memberikan produk sebagai bagian dari paket bonus dengan imbalan eksposur gratis.

8. Sejajarkan bisnis Anda dengan tujuan atau amal. Berikan kembali kepada komunitas Anda. Pelanggan menghargai melakukan bisnis dengan perusahaan yang memperbaiki komunitas dan lingkungan mereka dan menjadi warga korporat yang baik.

9. Temukan sudut yang membuat pekerjaan Anda kontroversial. Pelarangan "The Adventures of Huckleberry Finn" karya Mark Twain, yang diulas sebagai "sampah dan ganas", merupakan berkah tersembunyi. Twain membuat poster yang mengiklankan larangan tersebut, yang secara signifikan meningkatkan penjualan.

10. Sering-seringlah memposting di papan pesan/forum online yang relevan dengan bisnis atau keahlian Anda. Sertakan tanda tangan Anda dan tawarkan tip dan saran berharga. Akhirnya Anda akan mulai mendapatkan paparan dari mulut ke mulut sebagai pemimpin di bidang Anda. Posting pesan dengan informasi perusahaan Anda juga membantu meningkatkan peringkat mesin pencari Anda dan mengarahkan lalu lintas ke situs Anda.